Finally the team's hard work has been paid off. After 20 minutes of presenting our ideas to the group, our concept of "The Convert" has been greenlighted to start on the second phase of pre-operations.
Good work to everyone in the team - Kim, Siew Chien, Zav, Devi, Hillary and me of course, who have tolled over night and day to collect bits and pieces of information for the First Presentation (aka mini-judgement day)!
For those who are still clueless, I am talking out the lastest fashion concept - The Convert - which will soon hit Singapore in the second-half of 2010.
The Convert is a new fashion concept, where all the clothes we stock are made to be worn in more than one way. In essence, clothes from The Convert are tools for your creativity. Wear our clothes any way you want, and achieve the look you truly desire.
To sum it up in a few words - Define your clothes, not the other way round.
Continue to visit our blog for the latest updates of The Convert, to find out how and where you can get to buy our clothes!
Our fresh fashion concept - The Convert - on big screen. Our proud moment
Mini-fashion show to showcase some draft ideas of the brand, before we go full-steam into actual design
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